Who We Are & What We Do

Who We are:

We are a family-owned and operated direct importer, converter, and full-service distributor. We are also people who love to connect with other people over a shared passion for great food! We take a collaborative approach to supporting our customers and suppliers, and we choose to conduct business with integrity and respect.

What We Do:

We offer DSD service in the Pacific Northwest region and partner with respected distributors across the country to offer our unique range of products in every major market. We provide consistent, reliable distribution and offer the best products and service at the best value.

Our 99.91% order fill rate demonstrates our commitment to our mission.

(excluding manufacturer outs) 

Explore Our History

We remain independent and family-owned since 1947, with many milestones along the way.

1947

1967

1985

2008

2012

1947

Seattle, WA

Our company is founded in the Queen Anne neighborhood by Floyd Peterson, who served the local Scandinavian fishing community with imported foods from the old country.

1967

Seattle, WA

Brothers George and Chuck Lyden purchase the company from their uncle Floyd and move operations to the Magnolia neighborhood. The brothers begin importing a wider variety of European specialty foods in response to growing awareness and demand.​

1985

Auburn, WA

George and Chuck move operations to our current location in Auburn, WA. The state-of-the-art facility is designed to meet our operational needs and provides ample space for future growth.


2008

Moonachie, NJ

The family purchases a second facility in Moonachie, NJ to store, convert, and ship products arriving from Europe.​

2012

Auburn, WA

After growing up in the business and decades of working it, Brian and Laurra assume active ownership from their father George and uncle Chuck and prepare to take the company into the future!